The next generation of business AI

AI inside your business.
Not another piece of software.

Holiday puts AI inside the systems your business already runs on — working across your existing software, data and processes to get real work done.

Keep your software. Keep your processes.
Holiday works across them.

Built for the business you already have.Identity · Authority · History · Control

The next generation of AI isn't another app. It's AI working inside the software, data and processes your business already uses. Holiday is the infrastructure that makes that possible.

Work across your business

Keep your software.
Add the workforce.

Your business already runs on software.

Email. Accounting. Documents. Project management. CRM. Internal systems.

Holiday doesn't ask you to replace them. It puts AI across the environment you already have.

A DayWorker doesn't live inside one application. It can move across the business systems and information required to complete the job.

Your existing systems remain where they are. Holiday adds the AI workforce across them.

Holiday system overview: existing software connects with sales, operations, finance, people, support and management. Holiday adds an AI workforce across these systems and processes to coordinate work, escalate decisions and deliver results.

Keep your software. Keep your processes. Add the workforce.
Holiday works across the business environment you already have.

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An example

One job. Full context.

A customer emails about an outstanding invoice.

An Accounts DayWorker can:

  1. 01Read and understand the email
  2. 02Check the current job status
  3. 03Review the customer account
  4. 04Find the relevant documents
  5. 05Reply to the customer
  6. 06Update the customer record

That single job might require email, job management, accounting, document storage and CRM. To the DayWorker, it is still one job.
It doesn't work inside one piece of software. It works across your business.

A different approach

Your business doesn't need another AI app.

Businesses already have enough software. Most business AI is added to individual applications or built around individual tasks and workflows. That leaves AI fragmented across the organisation.

One AI works in one application. Another handles a particular workflow. Another has access to a different piece of information.

Holiday takes a different approach. Holiday creates an AI layer across the business itself.

It allows AI to work across the software, information and processes the business already uses as part of the same job.

Instead of adding another destination for your people to work in, Holiday puts AI into the environment where the work already happens.

Don’t move your business into AI.
Put AI into your business.

Why Holiday exists

AI across a business needs to be managed differently.

Once AI can work across an entire business, giving it access to software is not enough.

It needs to know what it is responsible for. It needs boundaries around what it can do. Its work needs to remain attributable. It needs somewhere to escalate decisions.

And when multiple AI workers are operating at once, they need structure. Holiday provides that infrastructure.

Holiday gives the AI operating across your business identity, responsibility, authority, history, reporting relationships, usage controls and escalation.

This is how AI becomes a manageable workforce rather than a collection of disconnected tools.

Your AI workforce

Meet your DayWorkers.

Holiday organises the AI working across your business into persistent DayWorkers.

A DayWorker is created around a job and responsibility within the business, not around a single workflow.

Its work can change while its identity and responsibility remain.

You can give it new objectives, allow it to coordinate specialist work and define when it must return decisions to a person.

Every DayWorker has an identity.

A DayWorker isn't a disposable AI call. It is a persistent and accountable member of the digital workforce.

Role
A defined responsibility inside the business.
Reporting
A known management relationship and place within the workforce.
History
Work remains attributable to the individual that performed it.
Usage
Resource consumption can be attributed and managed by worker.
Control
Permissions, authority, escalation and governance remain defined around the individual.

The work can change without creating a new worker.

Holiday dashboard example showing active tasks, DayWorkers, pending escalations, usage and a workforce manager with individual workers.

Your workforce, in view.
Example Holiday dashboard showing DayWorkers, work, escalations and usage.

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The Holiday model

Organise the workforce.
Don't design every workflow.

Traditional automation requires someone to determine the path work should follow. Holiday is designed around responsibility instead.

Humans set direction. DayWorkers own jobs and objectives. Specialists perform specialist work. Holiday maintains the structure around them.

Software automates workflows. Holiday organises digital individuals.

  1. 01 / HumanSets direction and supervises
  2. 02 / DayWorkerOwns the objective, plans, coordinates and reports
  3. 03 / SpecialistsExecute specialist work

Real work

Tell your DayWorker what needs to be achieved.

You shouldn't have to design a workflow for every piece of work your business needs completed. Give a DayWorker an objective.

Within its defined role and authority, it can determine the work required, use the relevant business context, coordinate specialists and escalate when human input is required.

Manage the objective — not every step.

Example objectives

Follow up overdue accounts and keep our records current.
Review incoming customer enquiries and make sure they reach the right person.
Check our active projects each morning and identify anything requiring attention.
Prepare our weekly operational report.

Control

AI across your business.
Controlled in one place.

As AI begins working across more of the business, you need one place to understand who is working, what they are responsible for and where human attention is required.

Holiday provides the control plane for the digital workforce.

Work
See tasks and objectives currently being handled.
DayWorkers
See the persistent digital individuals operating throughout the organisation.
Escalations
Bring exceptions and decisions requiring human input back to the appropriate person.
Usage
Understand how the workforce is being used and control resource allocation.
Reporting
Maintain visibility over activity and workforce performance.

Infrastructure

Built underneath the workforce.

Holiday isn't another destination for your staff to move their work into. It is infrastructure that sits across the environment the business already operates.

The software can change. The AI models can change. The customer environment can change. The workforce and its management structure can persist.

The intelligence can change. The environment can change. The individual persists.

Model agnostic

Choose the right intelligence.

Holiday is not tied to one AI model or provider. Different workers can use intelligence suited to their job, performance, cost or customer requirements.

Environment agnostic

Deploy where the business operates.

Holiday is not tied to one customer technology stack or hosting model. The control layer can operate across different customer environments while preserving the same individual management model.

The next horizon

AI is moving from tools to infrastructure.

The first generation of business AI was something you opened. Then AI was added to individual applications and workflows. The next step is AI operating across the business itself.

That creates a different infrastructure problem: identity, responsibility, authority, context, history, usage, delegation, escalation and control. Holiday was built for that environment.

The future isn't another AI application. It's AI inside the business you already have.

Built for real work

We didn't predict this problem.
We encountered it.

Holiday began as infrastructure required to operate autonomous workers across a software business and customer environments.

Real work exposed the limitations of transient AI and isolated agent patterns.

Once AI was operating across real business environments, identity, hierarchy, accountability, authority, usage controls and escalation became necessary. Holiday was built to provide that control layer.

Operating infrastructure first.
Product second.

Start with the work

Put AI to work
inside your business.

You don't need to replace your software or redesign your business around AI. Start with work your team already performs.

Holiday can establish the required business context, deploy the first DayWorker and put AI to work across the systems you already use.

Book a demonstration